Continue reading Verizon's HomeFusion LTE to the home now available nationwide
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Local advertising startup,?and recent Google Offers partner,?Signpost?is announcing its Series A funding round this morning to the tune of $3.75 million, led by Spark Capital. Other angels also participated in the round, but the company isn't disclosing names. This new round is in addition to previous funding of $1.25 million, which included an investment from Google Ventures. The company is also announcing a new hire today: Christopher DePatria, who most recently led AOL's Patch sales force.honda classic news channel 5 nashville weather jason varitek andrew breitbart dead sheriff joe arpaio limbaugh
Dateline NBC pulled a fast one Sunday night, but instead of targeting sexual predators, they took down ... a group of middle school kids cheating on a test.
The kids' parents were in on it, too. How did it go down?
In a physical education class, no less. The children were told they had to complete an obstacle course to audition for an "ultimate challenge" TV show.
Unbeknownst to them, Dateline was secretly recording the test, and had planted an actress who encouraged the kids to cheat by inflating their scores.
Their proud parents sat watching in an adjoining room.
The first time through, the kids tried to stop the actress from lying and insisted on posting their real results. The second time, though, they cracked.
Natalie Morales then came out and told the kids they've been set up to see if they cheat. Needless to say, they were mortified when they found out.
Dateline said the report was intended to show how peer pressure affects kids, and maybe so, but it was basically entrapment and public humiliation.
There's got to be a better way to prove a point, right?
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At TeamWILD, we are guided by our mission to empower people with diabetes to take charge of their health by teaching how to be an athlete first, and a person with diabetes second.
This sounds slightly radical, right? For those of us who spent the summers of our youth finding a quiet, shady spot in which to read a book, it can be a big leap to self-identifying as an Athlete, never mind the diabetes part.
But, it?s not just the bookworms who take some time getting used to the Athlete mantel. As I put together my vision board, I pulled words and images from several health and fitness magazines. Not one of them used the term ?athlete? anywhere in their pages. Not the ads, not the articles, not the headlines or captions. All offered advice on getting fitter, stronger, healthier, faster, and finding the right gear. None suggested setting a goal of becoming an athlete, much less starting with that attitude shift. They don?t even refer to the professionals as athletes (Bicycling Magazine came closest with ?pro cyclists?). The absence of the word makes it seem an unattainable abstract concept.?
I can attest to the positive shift in the way I take care of myself because of this new title I?ve adopted. Putting diabetes second does not mean ignoring it. In fact I probably pay it even more attention, just with a different perspective. It seems to me this could easily apply to anyone, living with a chronic condition or not. Identifying as an athlete positively affects how you address the myriad choices you face every day.
Because I am training for an epic (for me) bike ride, I address my choices about what I eat and drink, how much I sleep, how often I test my blood sugar, etc. with those 100 miles in mind. Do I always make the best choices? No. (for a host of reasons including the fact that being my kind of athlete does not pay the rent) But I do consider those choices differently. Where I might have eaten an ice cream cone as a too-frequent act of defiance against diabetes and the d-police, now I consider how much I want it and how it affects my overall well-being. After a long ride, it might be the perfect thing. In the middle of rest week, I find I don?t mind skipping it.
I?m not saying this is a quick, easy fix, but it is the first mental approach to a significant lifestyle change that makes sense to me and is one I feel is worth working to hold onto after I finish that century ? starting with CampWILD where I will and you can take diabetes and exercise to the next level!
I must admit, this Athlete attitude has not spilled over into my logging habits. Something tells me I?m going to need at least another season to really adopt that good habit.
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As more and more of our lives revolve around the Internet, it is becoming increasingly difficult to appropriately target, communicate, and entice our audience via Search Engine Marketing (SEM), Search Engine Optimization (SEO), or social media marketing.?If you share this dilemma, then Rich Brooks is the guy to follow.
Rich is the founder and CEO of Flyte,?a web design and Internet marketing company located in Portland, Maine, which launched in 1997.?You might know his name as a regular contributor to the?Social Media Examiner,?an Expert Blogger at?FastCompany.com, and co-founder of Social Media FTW, an organization that puts on conferences about social media marketing.
Rich is also a regular at Blog World, the tech guru on WCSH Channel 6?s evening news show, 207, and teaches web marketing.
One of the questions he is most often asked is, ?How do I get more Twitter followers???In response Rich wrote a?blog post?and made a video detailing how to use Paper.li to gain targeted quality followers. That is just one aspect of his work, which revolves around the web marketing model he has created and fine-tuned:?Holistic Web Marketing.
Holistic Web Marketing is a model we came up with to help explain our integrated approach to web marketing. There are four components:
I?m sure it feels like soon there will only be social media, in the same way that TV was supposed to replace radio. However, I feel that it is just another channel for people and companies to connect. Yes, it?s more vibrant and engaging than in some of the previous channels, but I think most companies will need to determine their own optimal mix of social, search, mobile and traditional marketing and advertising.
While I love social media on a personal level, as a small business owner I also need to look at the ROI (Return on Investment) and determine where my limited resources should be best spent.
I don?t think there?s a ?one value fits all? for a Twitter follower. Anyone who can find fiverr.com can buy hundreds of irrelevant followers. There?s no value in that. My goal is to get in front of small business owners looking to grow their business online and generate more leads. For me, there?s value in that type of following. However, I?ve never gotten down to the minutiae of one follower is worth $7.56, or $75.60 for that matter.
That being said, I do see from my Google Analytics that we drive a good amount of traffic from Twitter to our website, and people who fill out our contact form (moving further down the sales funnel) often cite Twitter as ?how they heard of us?.
I like Paper.li to get more relevant followers because people like seeing their name in ?print?, and thus they?re more likely to share your tweet with others, increasing your reach and visibility.?Plus, if you?ve curated a good Paper.li edition, that will encourage people to follow you and subscribe to your paper.
While many people engage in online activities like #FF (?Follow Friday?), where you suggest people to follow via Twitter, I?m not sure that it?s very effective. To put it bluntly,?most people do #FF horribly. If you do engage in #FF, give me one person I should follow and why. Cramming twelve handles into a tweet won?t get me to follow any of them, and doing that 20 times on Friday is a sure way to get me to unfollow you!
I think the key is focus. You create a better quality Paper.li if you focus on an industry, idea or geographic location (like my Maineiacs Daily.) That will attract users looking for curated content and get them to share.
You need to turn on the Twitter notifications for sure. In addition, you may want to promote it through other channels, such as Facebook, LinkedIn, G+ and an email newsletter.?I think you?d get better buy-in (subscriptions) by focusing the content on something that?s of interest to your target audience as opposed to yourself.?You can also make the call to action in the editor?s note about subscribing via email, which would greatly increase the paper?s visibility.
Though I don?t have a Flyte-branded Paper.li?yet, I?ve certainly increased the awareness of @therichbrooks and the Agents of Change Digital Marketing Conference (@agentconference).
For more advice from Rich Brooks or Flyte blog, here are some of his most popular articles:
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