>>> look, i've been down this road before. i'm not what kerry says i am. ask david. he'll tell you.
>> by kerry you mean kerry matheson.
>> yes.
>> what does she think you are?
>> a terrorist.
>> and you're not?
>> no, i'm not.
>> you should know that everything you say in here will be used against you in your trial. you should also know that you're facing a possible death sentence.
>> i want a lawyer.
>> life is full of disappointments.
>> i want a [ bleep ] lawyer.
>> that was a seen from showtime's "homeland" the co-creator of the hit drama and wide range of other innovators from music to design and technology are featured in " fast company 's" list of the 100 most creative in business. with us the editor of " fast company " bob safian. bob, thank you so much for being with us.
>> thanks for having me here.
>> that was the work of somebody on your list. tell us about it.
>> yeah.
>> the list is about the most creative people in business in all different areas, right?
>> right.
>> television is one of the areas, although it's not the only one.
>> you call it the brainiac box, now.
>> the television, listen we know ratings on a lot of shows, or there's talk about not as many people watching certain kinds of tv, but what we notice is that shows that are distinctive, that have -- are attracting audiences of scale with really creative and special kinds of programming, they're doing very well just as you guys are.
>> donny, once a vast wasteland .
>> yeah.
>> once a vast wasteland and they call it the brainiac box.
>> tv is in its golden year. because the cable networks are operating the way broadcast networks as far as the level of production and more creative freedom they can have a huge hit with 2 million or 3 million viewers. they can program to much more sophisticated palettes where the broadcast networks need 8 to 10 to 12 mill son you have channel after channel the amcs of the world with "mad men".
>> " breaking bad ".
>> better than any movies out there.
>> look at number one here, reverend al, personal friend of mine , nate silver .
>> nate silver .
>> personal friend.
>> personal friend of mine . we're close. nate silver number one, dominated talk in 2012 .
>> and the rise of big data and all the things that people think come from data, one of the things i love about nate, he recognizes the numbers alone don't solve -- don't give all the answers.
>> right.
>> you have to be creative .
>> as his sports predictions prove. there was a 98.6378% chance he was going to win this year.
>> well, you know, he looks at numbers in the way that no one else does and that's what makes nate --
>> he picks the right numbers. there's so many bad numbers out there. last year there were so many numbers, and he picked the right polls.
>> i think these are the -- served the themes that people are missing in general about data. people think data is going to give everyone the right answers and you have to look at it the right way.
>> your friend number two sam sung --
>> the chief designer of samsung .
>> dong-hoon chang.
>> because samsung has come out of nowhere to challenge apple in terms of the design and lgn and the lust for their products.
>> and their phone, seen more and more people with them.
>> do you like the one you don't have to touch it anymore.
>> i like it -- i'm trying to get my work e-mail on it so i can use it --
>> she's trying to fall in love with samsung .
>> eats my lunch for me.
>> that's right.
>> it will eat my meals for me.
>> reverend, what kind of phone do you have?
>> i have an iphone.
>> yeah.
>> i want to talk about --
>> doesn't eat my lunch.
>> you don't eat anymore. you're shrinking, man. you need to read "obsessed" by mika brzezinski .
>> i have been obsessed by reading "obsessed".
>> the definition of creativity, the fact you can talk about nate silver , shows creativitity can be applied to anything. not just about creative things. it can be crunching numbers can be done creatively.
>> you're talking about politics and things going on in washington and how things stop. business for good or bad is the vehicle for change and progress in our world right now. creativity is coming out of there. that's what we're trying to encourage and highlight.
>> and we've talked about, obviously, tv, we need to talk about number 8 , brian canston remarkable actor in " breaking bad " but sometimes the greatest ideas, most of the times, the greatest ideas are the most simple ideas. talk about number 10 , water.
>> i'm sorry?
>> number 10 , chat irty, water.
>> charity water.
>> number 10 . this guy --
>> scott harrison had such a remarkable concept.
>> simple idea.
>> so simple. water something we take for granted but is a tremendous danger and costs lives all across the world. he's gotten people excited about bringing water to places that don't have it. welt and other things and being able in real time to see the -- how your money is being used in these communities.
>> and the key is, he brings clean water to places like africa that don't have access to clean well water and the simplicity is what's so dramatic.
>> very, very cool list.
>> who else is on the list?
>> stands out to you?
>> part of this list, it's an all new list every year. we never repeat anyone on the list. there's new people. a doctor named carl june using hiv virus strains to find cures for leukemia. right. you know, the team of women who did the daily dunking of oreo, the daily oreo things that were on the social media , the head of social media for facebook in india. it's a wide range of people. and i love this list because i get so excited about the range of creativity and new ideas coming out from an inventor in sierra leone to the chief designer in south korea .
>> you talk about a guy who, quote, kicked apple's butt, google maps .
>> closing in, continues to involve apple. trying to like heck to make themselves ket competitive in that map space.
>> i keep driving into lakes.
>> who's missing?
>> louis.
>> phil griffin says he's the future of tv.
>> maybe next year we'll keep our eye.
>> i like that.
>> " fast company 's" 100 most creative business people , make sure you get it.
>> bob safian, this is great. by the way, unlike those shameless hacks at "gq," i bet there are no pictures of kate upton in here.
>> well, i'm not so sure.
>> no, no. is there? nate silver .
>> bob woodward is coming up straight ahead. more " morning joe " in just a moment. [
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