A brand-new report on China?s gaming industry shows that the whole sector ? covering PC and mobile online games and also single-player games ? shows that it has grown 18.5 percent in the past year, hitting sales revenues of 24.84 billion RMB (US$3.93 billion) in 2012 H1.
As for mobile gamers, the report counted up 78 million players of mobile online games up to the end of last month, which is up 70.9 percent year-on-year. That?s predicted??to rise to 98 million by the end of 2012. But the mobile online games sector in China saw relatively pitiful revenue, brining in just 126 million RMB ($19.94 million) of that marquee total. Little wonder that Chinese iOS developers are thought to earn, on average, a?mere 3 cents per download.First, here?s a summary in graph form:
The big bucks were brought in by MMO-style games and general PC-based (and browser-based) social gaming titles. All those raked in 23.55 billion RMB ($3.73 billion), up 16.9 percent year-on-year. Clearly, those titles ? from sprawling games like Shanda?s (NASDAQ:GAME)?World Zero?to social network integrated games like?The Sims?on QZone?? dominate gaming revenue in the country. In that sector, Tencent (HKG:0700) has long?led the way,?and runs the afore-mentioned QZone.In good news for Chinese game developers ? well, in PC-based titles ? locally developed games accounted for 71.6 percent of the whole PC online games sector. Their revenue was 16.86 billion RMB (from the afore-mentioned 23.55 billion RMB slice), which was up 63 percent year-on-year at 2012 H1.
Monetizing mobile games clearly has a long way to go.
[UPDATE:?Clarified in second paragraph that the 126 million RMB figure relates to the mobileonline?games sector]
Source: http://gaminglawyer.blogspot.com/2012/07/report-chinas-online-gaming-brings-in.html
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